UNAIR NEWS – To achieve its target, to be among Top 500 World Class Universities, Universitas Airlangga continues to hold international events, such as one organized with the Ministry of Foreign Affairs, the Ministry of Creative Economy, and MIKTA. MIKTA is an abbreviation of Mexico, Indonesia, South Korea, Turkey, and Australia which is an informal cooperation between five G20 member countries.
The event held in Garuda Mukti Hall on Monday, November 4, 2019 was opened by UNAIR Vice Rector I, Prof. Djoko Santoso, dr., Ph.D., Sp.PD., K-GH., FINASIM. He stated that the discussion event was a manifestation of UNAIR’s steps to contribute to the development of the creative economy. Meanwhile, Agustaviano Sofjan, Director of Economy and Environment Development, Ministry of Foreign Affairs stressed the importance of MIKTA discussion.
“We use this discussion to introduce MIKTA to many parties, especially to students. Because this collaboration focuses on many sectors with many benefits, “he said.
There were six experts and academics in the field of creative economy attending in the discussion. Michelle Kuan from Australia revealed that social media has a large influence and power on society. “Through social media, I share influences related to my beauty, lifestyle, and make-up products. There, I share my influence and do business, ” said the professional make-up artist in the Australian fashion industry.
Meanwhile, South Korean representative Calvin Kim shared his knowledge on how to create content that is oriented towards culture and region. “For me if you want to build and start a creative economy, try being active on Youtube. There, you can see various ideas which on one side can also generate profits, “said the CEO of KakaoTalk and Space # Indonesia.
There was also Kübra Ulutaş from Turkey who shared from academics viewpoint via video – conference while Prof. Rachmah Ida, stated the importance of the relationship between education and the development of the creative economy. Prof. Rachmah emphasized the gap between the teaching staff and facilities and the number of students on creative economy.
“We take the example in UNAIR Communication Studies, there is only one lecturer with expertise in film even though there are 500 students. In FEB there is also limited teaching staff for the creative economy, “said the first professor of media at FISIP UNAIR.
Realizing the need to improve resources and support of creative economy, through this discussion Prof. Rachmah expected students to expand opportunities and connections to the creative economy industry both in the arts, technology and academics. Adriana Bello and Carlos Bolado Munoz, producers and film director and TV from Mexico emphasized how the film and entertainment industry was formed as a form of creative economy that deserves to be taken into account.
“What should have been said by Prof. Rachmah, education in the creative economy is important. Education however will increase the chances of success. Because in the film industry one of the important things is story telling. It is basically owned by everyone from all places, but knowledge is needed to make it special, “said the Academy Award nominee through the Promises documentary.
Adriana also said that basically the creative economy is often marginalized, especially when it has to do with politics. “This discussion is important to open our eyes about the creative economy, that it is our time to get involved.” (*)
Author: Intang Arifia
Editor: Feri Fenoria
