UNAIR NEWS – Marketing expert Hermawan Kertajaya delivers a scientific oration at the 67th Anniversary Assembly of Universitas Airlangga, Tuesday, November 9, 2021, at the Garuda Mukti Hall, UNAIR Management Office. Besides Hermawan, the Minister of Health of the Republic of Indonesia Budi G. Sadikin and the Governor of East Java Khofifah Indar Parawansa were also present.
In the scientific oration, Hermawan delivered a scientific oration on ‘Enterpreneurial Marketing For Better Indonesia’. He said that marketing is often considered as a sales communication.
In fact, it is more than that, marketing is a strategy to continue to compete. According to him, UNAIR must also have a strategy to compete with top universities globally. “Without a competitive strategy, UNAIR will not progress,” he said.
Hermawan said that technology, which is currently developing so rapidly, will mean nothing without having an impact on humanity. For this reason, in addition to the faculty of science and technology, according to him, UNAIR has strengths in the fields of humanities and social sciences.
Founder and Chairman of MarkPlus, Inc. did not forget to express appreciation and enthusiasm for UNAIR to finish the development of Merah Putih Vaccine immediately. “Let’s prove that we can make a world-class vaccine,” he explained.
In addition to giving scientific oration, on that occasion, Hermawan also presented his latest book to UNAIR Rector Prof Moh Nasih entitled Marketing 5.0 Technology for Humanity. (*)
Author: Binti Q. Masruroh
