UNAIR NEWS – The Covid-19 pandemic does not hinder the dedication of Universitas Airlangga (UNAIR) students. It is proven by the continuity of UNAIR Community Service Program (KKN). One of the KKN groups, Group 36, succeeded in providing new food innovations on cracker flavor variants for MSMEs in Gunung Anyar Tambak, Surabaya.
UNAIR NEWS managed to interview Mega Amelia Maufidah, Mohammad Syalman Alfaridzi, and Nuriyah Amalia as the people behind the economic work program. According to Mega, the KKN Group 36 succeeded in providing new innovations on trendy variants of cracker flavors favored by millennials.
“We added two new flavors such as spicy lime leaf and sweet corn flavors. Previously, the crackers did not have any flavor variants, only with different main ingredients such as fish crackers, shrimp crackers, spinach crackers, dragon fruit crackers, and others,” she explained.
In addition to adding flavor variants, the KKN Team also helped to market Pamurbaya crackers to young consumers by utilizing advanced technology because they use the internet intensely, especially social media.
“In carrying out this activity, we collaborate with Mrs. Norizul Inayah, who is the owner of the Pamurbaya Cracker business in the Gunung Anyar Tambak area,” she explained.
Syalman added that the KKN Team is helping to market products through Shopee marketplace so the products can be more widely known. In the future, the team hoped the cracker packaging system could be made in the form of hampers to attract customers’ attention.
“The goal is not only to be consumed but also to be gifts,” he added.
In the end, Amalia hoped that the Pamurbaya cracker business in the Gunung Anyar Tambak area could be developed and known more widely. Hopefully, more business actors can take advantage of technological sophistication as a medium for marketing.
Amalia said that consumers of the new variant crackers were satisfied and wanted to buy again. According to her, many of the consumers said that the crackers is tastier and more varied.
“When we tried to market the products among young people through social media platforms with a pre-order system, the total number reached 53 orders,” she concluded. (*)
Author: Sandi Prabowo
Editor : Binti Q. Masruroh (YA/AP)
