Further study on personal data saved in Cloud-based Storage

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UNAIR NEWS – In a fast-paced changing era, the technological development makes it easier for humans to do things more effectively and efficiently, including for data storage needs which are also increasing.

Cloud-based storage (CBS) is one of the solutions offered by today’s technology. With more and more dynamics and mobility, people are required to be more agile and CBS makes it easy for users to access their data without being bound by time and place.

There are various types of CBS widely used today, such as Dropbox, Microsoft OneDrive, Apple iCloud Drive, and Google Drive. The use of CBS is no longer only focused on one service, but more by providing back up data, just in case, if the main service performance seems lacking.

The popularity of CBS is shown in mid-2018 where the users reached 1.926 billion worldwide, both free-based and fee-based.

Prof. Badri Munir Sukoco, Ph.D, a lecturer of Faculty of Economics and Business Universitas Airlangga, conducted a study with the National Cheng Kung University team that examined the use of CBS, specifically related to privacy and security of the data stored therein. With Communication Privacy Management Theory (CPMT) which has three main components, privacy ownership, privacy control and privacy turbulence, this study was conducted for 3 months with 786 respondents (403 respondents from Taiwan and 383 from Indonesia). The proportion of respondents was 51.3% private employees, 28.6% were students, followed by 50.5% respondents had undergraduate education, and with master’s education was 32.2%.

“We argued that users will be willing to place personal information, both non sensitive and very sensitive information, if they trust CBS services,” Badri said.

The results showed that users who routinely use CBS services reached 50%, while users who sometimes or rarely used it was 44.4%. Types of CBS service users include Google Drive (54.3%), followed by Dropbox (22.1%), and Microsoft OneDrive (8.8%).

“The analysis results are in line with the previous arguments. Interestingly, the influence between the user’s perception on the effectiveness of government regulations on privacy control is very strong for respondents from Taiwan compared to Indonesia. The same thing also happened to the influence of user trust in CBS services, making respondents from Taiwan more willing to place personal information, both non sensitive and very sensitive, compared to Indonesia, “he concluded.

Author: Tsania Ysnaini Mawardi

Editor: Nuri Hermawan

Further details available at:


Andree E. Widjaja, Jengchung Victor Chen, Badri Munir Sukoco, and Quan-An Ha (2019). Understanding Users’ Willingness to Put Their Personal Information on the Personal Cloud-Based Storage Applications: An Empirical Study. Computers in Human Behavior, 91: 167-185; https://doi.org/10.1016/j.chb.2018.09.034

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