UNAIR NEWS – Industrial Revolution 4.0 is an opportunity and challenge for young generation today. For those who are ready, 4.0 Industrial Revolution is an opportunity to create and innovate. Moreover, they will be the main actors (youth, ed) in facing Industrial Revolution 4.0 in this changing era.
For this reason, as one of the best higher education institution in Indonesia, Universitas Airlangga has big responsibility to prepare graduates who are ready to face and contribute in industrial revolution 4.0. Through Airlanga Talk – TEDx Talk, UNAIR with TEDx Jalan Tunjungan held a seminar about “Survive in Industry Revolution 4.0: Integrated Digital Marketing”.
Located in Hall of Campus C UNAIR Tuesday on Wednesday, 21 November. The event was opened by Rector UNAIR, Prof. Dr. H. Mohammad Nasih, SE., MT., Ak., CMA. In his remarks, Prof. Nasih said the activity was an excellent opportunity for students to learn about industrial world changing era. Mostly, people already felt the impact of industrial revolution 4.0.
“Thus, education realm must also change, if it cannot change then it would not fulfill the community needs,” he said.
Prof. Nasih added that people’s behavior also experienced a lot of changes, including business behavior. So, we have to face this changes with current technology. Therefore, Prof. Nasih said this activity is the right moment for students to understand this current changes.
“This was also a part of UNAIR’s response for being able to keep up with changing era. Hopefully this activity can be a provision for all student, “he added.
Meanwhile, Handayani, Director of Consumer Bank BRI as main speaker presented The Evolutions of Service Industry. When she was studying on college, she had to wait in line to pay her tuition at Bank. Now, we can pay everything through online transaction.
“This was one of the example from service innovation for customer that continue to develop in industrial revolution 4.0,” he said.
Now, there were several start up innovation such as Buka Lapak, Tokopedia, Traveloka, and Go Jek, which are few example of big company from youth generation. In addition, the evolution of bank in responding to customer needs is also extraordinary.
“Student role also important to create more creative and innovation products or services In the future” he added.
On the same occasion, Dr. Tri Siwi Agustia, S.E., M.Sc., as Head of this event said that UNAIR students are ready to face 4.0 revolution. Therefore, creativity, strong attitude are important for student to compete in the future.
“I hoped students not only became an object but they can also create more innovation,” she added.
Dr. Siwi said that TEDx collaboration was an effort to exemplify a lot of successful people out there who worked in several different field on this industrial revolution 4.0 era. This era is not only for big industries, but small industries even start-up can join it.
“I am convinced with this revolution 4.0, students can use technology wisely to create and be innovative. Any creation can create income, ” she concluded.
Author: M. Najib Rahman
Editor: Nuri Hermawan