UNAIR NEWS – An adolescent in senior high school uniform (Iqbal Ramadhan) makes a phone call from a public phone. In a different place, a girl receives the call excitedly (Vannesa Prescilla). ”Don’t miss someone, you can’t handle it. Let me do it,” said the guy before hanging up the phone.
It was a cut from the scene of “Dilan 1990” which went viral in 2018. It causes an extraordinary hype, so hype that six institutions upload contents similar to the movie scene.
Twitter accounts of @ditjenpajak, @infoBMKG, @BPKPgoid including the Ministry of Education and Culture through @kemdikbud.
“Don’t be the social media admin of Kemdikbud. It’s hard. You can’t handle it. Let me do it,” @kemdikbud posted.
Since its release on 25 January 2018, ”Dilan 1990” has got 6.1 million viewers in March. It has not broken the record of “Warkop DKI Reborn: Jangkrik Boss! Part 1” which reached 6.8 million viewers.
Even so, the hype was overwhelming in the cyber space. It has inspired a lot of memes and parodies in the social media.
The fact that both films reached 6 million viewers showed that Indonesian film industry has improved, especially on the appreciation and existence of local films in competition with imported films.
On the other hand, the number of cinema screens in Indonesia has also increased in the last five years. Based on KFI (Indonesian Film Catalog) data, in 2017, the number of buildings increased by 2.3 times compared to the end of 2012.
At that time there were only 145 buildings. In total there are 609 screens. Now the number of cinemas in Indonesia reaches 263 or 1,412 screens.
“In its 68th year, our film industry is blooming. Appreciation of the audience grows exponentially, “said the film activist and lecturer of FISIP Communication Universitas Airlangga Rendy Pahrun Wadipalapa, S.Ikom., MA.
“There are many new films that broke the record for most viewers. For example, ‘Warkop DKI Reborn: Boss Cricket! Part 1 ‘and’ Dilan 1990 ‘, “he added.
Although the appreciation has a positive trend, continued Rendy, national film genres is not very diverse. There has been no significant breakthrough in national mainstream film industry. It tends to fascinate its connoisseurs, following the old pattern of the market.
Genres of drama, slapstick comedy, and horror keep dominating while imported movies are more diverse. The novelty and freshness of plots in our national films is almost invisible.
“On the other hand, independent films grow progressively. Through various indie festivals, “he said.
The market pattern is not formed by the viewer factor only, whether they are film-literate or not, but also by the taste. The Indonesian viewers has less choices and their taste is formed by the industry.
“So, there’s no freshness at all. The pattern tends to be repeated, “he said. “Moreover, the cinema network was controlled by a handful of parties,” he added.
However, in the last two years, the pace of independent film development has grown. Many public institutions or educational centers are now beginning to hold film screenings.
According to Rendy, it is good at providing alternatives and counterpoints of the established large cinema network. On the government side, state incentives on independent local films should be improved including reinforcement in terms of film as well as good cinematography education.
The quality of national films should continue to be improved. Although, the policy towards that sometimes collides with the budget. In commercial terms, cinematographic films require billions.
However, it is not impossible to produce quality film with low budget such as the film titled “Ziarah” by B.W. Purbanegara.
The quality of the film is a pivotal point. Rendy reminded that film is the most important part of public education. Film is a medium that reflects reality and imagination through its story.
“It’s important to encourage the public’s creative mind as well as the public perception associated with the attitude in social life, “he said.
Diverse Indonesian locality content should be put to good use especially in an effort to sharpen the function of film in the participation of building the nation’s life. Therefore, in Indonesia, diverse movie genres should be encouraged.
Because, so far, there are still a lot of unfeatured themes for example, issues of marginalized groups, folklore in criticizing rulers, and ideological issues.
“Including the nature of diversity that Indonesia has and social culture that must be featured, “he said. “Now we have the human resources. There are more resources with backgrounds from film education, self-taught, or communities in the area. And, the inaccessibility of visual technologies today should be dealt with, “he explained. (*)
Author: Feri Fenoria
Editor: Nuri Hermawan