RATIH Puspa, Ph.D., in "Professional Communication Studies: Quo Vadis?", a national seminar on communications at Hotel Santika Premiere Gubeng, Wednesday, February 14. The seminar was attended by hundred participants from representatives of universities, private institutions, and mass media. (Photo: Feri Fenoria)
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UNAIR NEWS – Based on data from American market research institute, e-Marketer in 2014, internet users ( netter) in Indonesia reached 87.3 million people. Furthermore, in the table of 25 world netter rankings in 2013-2018 predictions by e-Marketer, Indonesia is ranked sixth for most internet users. In fact, in 2018, the estimated number of users reaches 123.0 million people.

Indonesia is four levels below China which is at the top with the largest number of internet users, and in 2018 is estimated to reach 777 million people. From the survey, interaction and social dynamics of Indonesian society, even the world, is estimated to be in social media, with the dependence on digital technology.

The shift or change will also affect the patterns of interaction in various social fields such as in the realm of higher education, especially in the field of communication science, in an academic environment that aims to cultivate human civilization.

Responding to the phenomenon, Universitas Airlangga through the Communication Department Faculty of Social and Political Sciences (FISIP) held a national seminar on Wednesday, February 14. The theme was “Indonesian Communication Science Facing Global Challenges of Higher Education Communication in Digital Technology Era.”

Located at Hotel Santika Premiere Surabaya, the seminar presented six speakers from Indonesia’s top public universities. In the first session, there were Prof. Hafied Cangara (Universitas Hasanudin/Unhas); Prof. Ilya Sunarwinadi (Universitas Indonesia/UI); and Prof. Widodo Muktiyo (Universitas Negeri Surakarta/UNS). Then in the second session there were Dr. Eny Maryani (Universitas Padjajaran/Unpad); Dr. Hermin Indah Wahyuni (Universitas Gadjah Mada/UGM); and Ratih Puspa, Ph.D., (UNAIR).

In the seminar, the first session was moderated by Dr. Suko Widodo, M.Si and Irfan Wahyudi, Ph.D for the second session.

“This is the first program this year, as well as a part of the annual program of state universities with communication science education. UNAIR was the host, “said Head of Department of Communication UNAIR Dr. Yayan Sakti Suryandaru, S.Sos., MA, to UNAIR NEWS .

The seminar was held as an effort to discuss the strategic steps of communication science department towards the current social shift. In addition to providing insight and views to the manager of higher education of communication. In the end, the joint formulation of communication science education can be produced.

“Therefore, this program is held. Not just discussions and meetings, but this is what ultimately becomes a supplement to deal with the changes, “added Yayan.

Responsiveness Needed

Yayan acknowledged that the changes, especially in the era of digitalization, also made the areas of life change very quickly. Therefore, communication science majors must have excellent reaction and responsiveness.

“It can be done from making adjustments related to education, also with Evaluation and revision on curriculum, system, lecturers’ quality and student motivation. There must be changes. It should be adapted, “he said.

Thus, to cultivate the responsiveness, dialogue or discussion between campuses is needed. Offers from each PTN can be compared and then selected.

“Therefore, we need inputs from other universities. There are many college institutions with excellence. But do we have it? That’s what we expect. Sharing and exchanging experiences and inputs from students, “he added.

Yayan also said that communication science majors are often less quickly to convey input, criticism, and response to the present situation in the community. Both nationally and globally.

“Therefore, we want to be more intense, make communication people and communication graduate associations smarter in reacting locally, nationally, and globally,” he added.

Yayan hoped that communication science as a practical science and pure science, able to contribute continuously. The extent of the scope of science as well as the magnitude of enthusiasts in this field should not make people negligence especially about his work in the field of humanity.

“At this current conditions of communication science should contribute even more to humanity,” said Yayan Sakti S. (*)

Author: Feri Fenoria

Editor: Bambang Bes.


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