Improving UNAIR Online Academic Reputation

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UNAIR Illustration (Alifian Sukma)

UNAIR NEWS – According to a global ranking company, Quacquarelli Symonds (QS), the indicator of academic reputation makes up 30 percents. In Universitas Airlangga, academic reputation improvement can be done online.

According to the Head of Planning and Development Board (BPP) UNAIR Badri Munir Sukoco, Ph.D., digital era advancement should be followed with UNAIR reputation reinforcement through either university official site or each site of the programs. As UNAIR academic community are mostly internet users, they will access UNAIR excellence through the accessible sites.

“As we are in the digital world, people will check the university performance through the websites. What their achievements are, if they access the program pages what are the curriculum, how many years they can finish it, who teaches the freshmen. We hope that when the programs’ sites are built up, the people will think differently,” said Badri.

After website improvement, the lecturers are expected to renew and attach their new curriculum vitae which give information on the educational backgrounds, their teaching, research, publication experience and community service. As of now, there are 432 out of 1500 lecturers who have published their CVs in the official page of UNAIR.

Secondly, activation of academic social media. Every researcher should have a research account in five academic social media, Academia.eduResearchGateMendeleyORCID, and Google Scholar. After publishing a research paper, the researchers can use the accounts and share the research to the wider community.

“Hopefully, this year, all lecturers of UNAIR have those five accounts. With their publications, their personal branding will support university’s personal branding,” said the lecturer of Management Department, Faculty of Economics and Business.

Regarding the social media accounts activation, in the end of 2016, BPP team had started #StartsOnTheInside program. In the program, BPP team facilitates the lecturers to activates their research social media accounts.

“Alhamdulillah last year there were 900 accounts activated in Google Scholar. The rest, we still need further study,” said Badri.

The Head of BPP added that, his unit will inform all deans to follow up if there are still some lecturers who have not had academic social media accounts. (*)

Author: Defrina Sukma S
Editor: Nuri Hermawan

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