UNAIR NEWS – The case of Dimas Kanjeng Taat Pribadi “The Money Multiplier” which recently becomes hot topic in the society is interesting to study. Views and opinions vary in response to the phenomenon attracting the public attention.
It was also discussed during routine discussion in Information and Public Relations Center (PIH) room, Tuesday morning, October 4. The Head of Information and Public Relations Center (PIH) Suko Widodo said that hedonism and the lack of willingness to work hard are the main factors of many people tempted with impossible inducement.
“Some people want to get wealth through instant means,” said the man who is also an expert on Communications.
He also said that mass media also has great role in developing this deconstructive culture. On television, there are so many shows, either soaps (sinetron) or commercials, which so casually display hedonic lifestyle. The actors are shown as wealthy people with unexplained process to that success, with luxurious life and joys.
The commercials also show everything instant. If people want to be beautiful, healthy, smart, they can achieve it easily by consuming the advertised products.
What are shown in the commercials can potentially enter in the subconscious of the people and affect their character. “In education, the students with copy paste habit for doing their assignments are included in this lazy group,” said the man who was just inducted as the Head of Indonesian Communications Bachelor Association East Java.
The bad customs easily influence the community s they are supported by technological advancement. Social networking and internet overflowing with information and it reaches overloaded level.
To deal with the problems, one thing absolutely needed is a brilliant leader. The one who can give examples, not only the one who talks or even makes promises only. The leader must be able to set good examples on work ethics, who later dwindles the short cut paradigm. “Indonesia needs holistic idol, a leader who serves and doesn’t have thirst for power. Education on morality and law enforcement are also main factors to a country with justice,” he said.
On the other hand, all sectors of the country should accelerate at max power so we do not always be the market and consumers. Therefore, a great and competitive leader is needed. “Indonesia needs idol. And there should be changes on the perspective on success from materialism to spiritualism. As it can be seen that materialism has shackled the mind of youth,” said Suko who is also democracy and nationalism activist. (*)
Author: Nuri Hermawan
Editor: Rio F. Rachman