“Jejakku”, Challenging E-Tourism Application

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Dari kiri, Akmal Fahmi Gamsa, Rohandi Ilmawan, Ahimsa Afrizal, dan Luthfi Adi P, tim pengembang aplikasi Jejakku, membawa piala penghargaan pemenang Next Dev 2015. (Foto: UnairNews.com)

UNAIR NEWS – Indonesian tourism sector is improving exponentially. It can be seen from the abundant films and TV shows with adventure and tourism theme, or even articles and videos on travelling as they are forms of people’s interest towards tourism. Indonesia tourism’s promising potential has made trip organizers or travel bureau businesses prosper. Along with enormous growth of tourism business, tourism promoting media is also improving greatly, such as seen on mobile application development for handheld devices.

To support this improving tourism, Ahimsa Afrizal, an alumnus of Information System (SI) Unair graduated in 2009, has made an innovation in a form of an application called “Jejakku”. The application provides information on trips and trip services for its users. It also works as a marketplace for trip organizers. Features provided in the application such as tourism information, events information, sharing travelling experiences, challenges, trip requests and travelling store.

Uniqueness of the application comes from its Challenges feature. Through this feature, the developer wants to contribute in solving environmental and social problems around the tourism spots. Challenges given were cleaning trash, reforestation, and providing education. Those trash cleaning activities were done in cooperation with Trash Hero Indonesia, and for the education activities were with 1000 Guru social community. Travellers who has cleared the challenges can win a trip package discount rewards.

“With the application, trip organizers, local communities or travelers will get benefits. Trip organizer can promote their services, travelers will easily find their dream tourism spots and local communities will get benefits from the app’s social challenges of the trips,” Ahimsa elaborated.

The application developed by Ahimsa and his five friends still covered tourism spots in Java and Flores Islands. They wanted to cover 20 provinces of Indonesia by the end of 2015. “At this moment the trip packages only cover Java and Flores around Komodo Island, but by the end of the year we will provide at least 20 trip packages from 20 provinces in Indonesia and we will work together with 200 trip organizers across the country,” Ahimsa explained.

The application, which has been developed since 2013 and was launched in 2015, has been installed by more than 5,000 users through Google Play Store only. Jejakku was one of three best applications in NextDev 2015 competition hosted by Telkomsel. In the future, this application services, which connects traveler, trip organizers and the locals near tourism spots, will be developed and can be accessed through the Web.

His rather disappointing experience as a traveler, such as a dirty tourism spots and damaged facilities, inspired Ahimsa to innovate. With his expertise on information technology, he wanted to help local communities around tourism spots by promoting the areas and encouraging travelers to contribute positively through the application’s social challenges.

The creation of Jejakku was started from an ambition for achievements from his newly established study program (SI Unair). The program was established in 2000 for its D3 program and in 2008 for its S1 degree. As a student in a new program, Ahimsa wanted to show his program existence through achievements. With a program called Indonesian Space Explorer in 2013, Ahimsa and his SI Unair became finalist in INAICTA and Cakrawala Award in Surabaya. “At that time, we just wanted to defeat ITS. We wanted to dedicate our achievement to SI Unair. We hadn’t thought anything about business then,” Google Student Ambassador 2012 said. (dis/ind)

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